"That's So Much Food!" — English Shopper Shows What $100 of Groceries Looks Like in U.K.
"The meats alone would take the whole $100 in the U.S."
Published June 20 2024, 1:20 p.m. ET
If you don't want to feel even worse about the current United States government's inability or complete unwillingness to control inflation from spiraling out of control and reaching record highs, then don't look at what this English mom on TikTok was able to buy for $100 when she went grocery shopping in the U.K.
The TikToker (@lolcrusher_) sparked major grocery-shopping envy in a viral video that featured a bevy of food and personal hygiene products she bought at an Aldi in the U.K.
It's actually a point of marketing pride on Aldi U.K.'s behalf — the grocery chain wrote how it was the most affordable of several supermarket options in this press release, where it also wrote it was able to lower the prices of 30 items in 2023.
This is no small feat as grocery inflation has been hitting consumers all over the world particularly hard. In fact, this Canadian mom travels to the United States every single time she wants to shop because of how expensive food has become in the Great White North.
Now if only the U.K. was closer to North America, or some type of hyper-speed underwater bullet train existed, folks might travel over there just to shop at the country's Aldi after watching @lolcrusher_'s clip.
The mom stitched her video with another video that asked: "Show me what $100 worth of food looks like for you..." The mom then pops up on the screen and begins to narrate all of the stuff she was able to purchase with $100.
"So $100 is around 70 pounds at the minute, I've just done my weekly food shopping at Aldi, I spent 73 pounds so I'm gonna show you what I got," she says before smiling into the camera. The video then cuts to footage of her kitchen counter, which is lined with the groceries she says that she purchased.
"I've just unpacked it all ... as you can see I got a lot, but, let's break it down," she says before the video cuts into a close-up rundown of all the items she purchases as she rattles off her haul that was so relatively sizable to what other people said they'd be able to purchase in their respective countries for the same amount of money.
She continued, "So you've got chicken breast, sausages, ham, pepperoni, chicken wings, and a free range chicken. Yogurts, haloumi, smoothie, milk. Just some bits for the fridge, [unintelligible], cole slaw, hummus, olives, seafood sticks, garlic bread," she says pointing out all of the items that she got.
However, there's even more food: "Some freeze bits, I'm gonna make McDonald's breakfast on Sunday," she says, pointing to some pre-packaged egg and sausage muffin sandwiches, along with miniature ice cream bars, hash browns, frozen Yorkshire puddings, what appears to be a bag of chicken nuggets, and a package of a "crispy" something that has its name covered up by the desserts.
There's even more food that she shows off into the camera: a batch of dry goods which includes dry rice, a bottle of olive oil, egg noodles, tomato sauce, and canned spaghetti, along with some "breakfast bits" which features a loaf of chocolate brioche bread, some sea salt savoy crackers, a box of wheat biscuits, and package of English muffins.
Her shopping list wasn't just restricted to food, however, as the mom then showcases some "toiletries" she got — a big package of Scotts bathroom tissue, baby wipes, shampoo, conditioner, face masks, liquid soap, razors.
For her $100 bill, she was also able to get some "snacks" which includes cookies, bag of chips, and some bottled beverages, along with a massive haul of various fruit and vegetables.
At the end of the clip she splices in what sounds like a voice-over narrating that all of the food she purchased was "for a small family of four."
Commenters who saw just how much food she was able to buy with $100 said that they were shocked at how great of a value she was enjoying compared to what they got in their own countries.
"Bro, 100 gets me like six items in Canada," one person penned.
"Omg that's so much food 😭 crying in Canadian," another wrote.
Another person wrote that @Lolcrusher_'s grocery haul cost about a quarter of what they would've paid for in their area: "That looks like $350–$400 dollars worth of food where I live. I'm shocked, sad, and now hungry."
It wasn't just Canadians and Americans who were feeling the burn after seeing her video, either: "Here in NZ that looks like $300–$500 worth ... easily! Now I'm sad ...."
What did you think after seeing this mom's $100 grocery store take-home? Are you able to get a similar amount of food for a similar amount of cash? Or are you just as jealous as everyone else?