Carl Radke's Net Worth: From Bravo Paychecks to a Problematic Soft Bar Crowdfunding Launch

For fans and followers of Summer House, Carl Radke’s journey from party boy to sober entrepreneur has played out over multiple seasons — and so has the curiosity about his finances. It’s no surprise that people are looking up Carl Radke’s net worth more than ever, especially with him asking fans to invest in his newest venture, Soft Bar.

Unlike more well-known Bravo personalities, Carl doesn’t have a profile on Celebrity Net Worth. So, any figures connected to him are purely an estimated guess. As Distractify previously reported, Carl’s net worth is estimated to be between $500,000 and $1 million. This number is based mostly on his TV income along with some brand deals and his entrepreneurial efforts.

While Carl’s Bravo fame is the reason he has any public-facing brand to begin with, he’s not pulling in housewife-level checks. According to Cosmopolitan, returning Summer House cast members typically make $10,000 to $20,000 per episode, depending on seniority. With full-season appearances, that could put Carl’s base Bravo income somewhere in the range of $170,000 to $340,000 per year.

Kyle Cooke even confirmed on the Trading Secrets podcast that returning cast members see pay bumps season to season, making Carl’s longevity on the show a definite financial asset.

Outside the show, Carl has participated in paid Instagram partnerships — he reportedly made $70,000 in one summer from sponsored content alone. He also served as VP of Sales at Loverboy, the hard tea brand started by Cooke, before stepping away in 2023 due to personal and professional tension. That marked a shift for Carl, who began steering his focus toward a wellness-minded business path. Enter: Soft Bar.

In 2024, Carl announced his plans for Soft Bar, a non-alcoholic cocktail bar and café. Built around the idea of “mindful consumption,” the space aims to serve curated, alcohol-free beverages, mushroom coffees, and functional drinks in a trendy, sober-social setting.

It’s not just the concept that’s making headlines — it’s the way he’s funding it. Carl and his co-founder launched a crowdfunding campaign on Republic, offering fans the chance to invest for as little as $250. As of April 2025, over 150 people have invested, raising more than $100,000 toward their $1.24 million goal.

Carl, for his part, has skin in the game. According to Bravo’s The Daily Dish, he revealed that he personally invested a six-figure sum into Soft Bar. He expresses being passionate about the project and that he’s willing to take a risk on it. Carl first introduced the idea during Summer House Season 9.

Unfortunately for the Bravo personality, not everyone is sold on the idea.

A Reddit thread popped up on March 1, 2025, with growing skepticism from fans. The original poster said they stumbled across the campaign on TikTok and felt uneasy, arguing that crowdfunding should be for people who don’t already have money. Others agreed, saying that Carl’s wealth (and Bravo fame) made the campaign feel tone-deaf.

One top comment bluntly summed up the backlash from fans: “The name is horrible, the idea is horrible, the owner … horrible. Linds was right about everything she said. He’s a man-child selling overpriced mocktails. Won’t last. I give it two years max.”

Another added: “Carl and team don’t have a strong business plan and are not able to tap traditional funding. At least he was smart enough to pass some risk onto Bravo fans.”

Still, not everyone in the thread was critical. Some saw it as a savvy way to build community support and brand loyalty. After all, investing in a public-facing venture with a reality TV star at the helm is a draw for some — regardless of risk.

Whether Soft Bar becomes a staple in Brooklyn’s wellness scene or a short-lived pop-up attached to brand collabs, Carl has made it clear he’s willing to risk a hefty some of cash to give it an honest try.