What Is Gene Simmons's Net Worth? The Kiss Singer and Bassist is one of the Richest Rockers
"I like being part of a rock and roll band, but I love being part of a rock and roll brand," said Gene.
Published May 1 2024, 5:12 p.m. ET
74-year-old Gene Simmons has claimed Kiss is done hitting the road. Their 2019 to 2023 tour, End of the Road World Tour, was billed as the last-ever Kiss tour. Considering the band’s history, it’s doubtful it’s the last Kiss tour.
As the leader, bassist, and co-singer of Kiss, Gene has been making millions and millions of dollars since donning his demon makeup and platform boots in the 1970s. In 2024, the guy has never been richer — so what's his net worth?
What is Gene Simmons’ net worth?
According to Celebrity Net Worth the guy with the relatively long tongue is currently worth $400 million. Considering the band has sold 100 million albums and put their likeness on any and everything imaginable, it seems like the right number.
Gene Simmons
Musician, entrepreneur, television personality
Net worth: $400 Million
Kiss bassist and co-lead singer Gene Simmons has been performing since the early 1970s. 'The Demon' in the band has been linked to extremely famous women, like Cher and Diana Ross, and his sexual exploits have become legendary and problematic. He was inducted into the Rock and Roll Hall of Fame in 2014 as a member of Kiss.
Birthdate: Aug. 25, 1949
Birthplace: Haifa, Israel
Birth name: Chaim Witz
Father: Ferenc "Feri" Yehiel Witz
Mother: Florence Klein
Marriages: Shannon Tweed (m. 2011)
Children: Nick (b. 1989), Sophie (b. 1992)
Education: Santa Ana College; California State University, Long Beach; UCLA
Gene’s vice was just sex... And money.
Unlike their stadium rock peers of the last century, Gene didn’t care for the drugs in the sex, drugs, and rock and roll lifestyle. He’s always been sober and he claims his biggest vice is definitely sex.
In an interview with The Sun published May 12, 2023, Gene was asked if he actually slept with 5,000 women. He confirmed the number. "For me, an insane heterosexual male, party means girls. I was like a vulture, waiting on the sidelines until all the guys got drunk. But the prettiest girls didn’t get drunk so I’d walk in and choose whichever — as you Brits say — birds I liked."
In addition to sleeping around, Gene’s greatest love is money.
In an article in INC published Nov. 30, 2017, when Gene was worth a paltry $300 million, the musician spoke about what gets him up in the morning. This may be the most important and revealing thing Gene has ever said: "I like being part of a rock and roll band, but I love being part of a rock and roll brand."
That brand has licensed the band’s name and likeness to over 3,000 products. It’s why when the group finally sold the rights to their likeness and their IP to Swedish company Pophouse Entertainment Group in April 2024, the deal was estimated to be over $300 million, making Gene quite a bit more money.
Remember how we doubted that last Kiss tour was the last Kiss tour? Pophouse Entertainment Group are the same folks that staged the ABBA hologram show. It's possible someday Gene will be making even more money from a hologram Kiss show without ever having to put on the makeup and boots again.
