Jeffree Star and Shane Dawson Released a Line of Merch That Sold Out in an Hour
Updated July 17 2020, 3:36 p.m. ET
If you're into makeup trends, you keep up on the latest palettes, and you watch makeup reviews, then you've probably heard of Jeffree Star. The vlogger has 16.3 million subscribers on his YouTube channel, and his success has scored him partnerships with some of the biggest makeup brands out there, and two shows with Shane Dawson, including The Beautiful World of Jeffree Star.
Shane and Jeffree are showcasing their strong connection on the YouTube original series, and they've now turned their friendship into a business partnership. They just released a small line of merchandise together, and every single item has sold out. We have all the details on the Jeffree Star X Shane Dawson merch, including when it will restock, what exactly they're selling, and when their highly anticipated eyeshadow palette will be released.
The Jeffree Star X Shane Dawson merch was inspired by this animal.
After releasing three episodes of The Beautiful World of Jeffree Star, Shane's merchandise site, ShaneDawsonMerch.com, launched a collaboration between the two. The collection centered on pigs, and hoodies, T-shirts, phone cases, backpacks, flip flops, and hats all featured a pink outline of the farm animal with Xs for eyes.
The hoodies ranged in price from $45 to $50, while the phone cases were the lowest-priced items at $18. The pleather backpack rang in at $80.
Several items did not feature the pig, and were instead inspired by a Ouija board. Another non-pig merch item was the "EdiTEAing" sweatshirt, which pokes fun at how Jeffree is known for spilling the tea on other YouTubers. The pair was celebrated by fans for having an extensive size range too.
Because all the items in the Jeffree Star and Shane Dawson collab sold out so quickly (in under an hour!), some successful buyers are re-selling their items on eBay for hundreds of dollars. Shane tweeted about his gratitude for the fan support of the merch, and he noted that this is the first time he's completely sold out of product on his online storefront.
Shane did tease that he will be restocking the collection soon, but didn't give a specific release date (which is fair, considering the internet would likely not be happy if the date got pushed back). But, there's also more Jeffree Star and Shane Dawson products coming once the holiday season approaches.
Jeffree Star and Shane Dawson will release a makeup palette.
When Jeffree Star releases anything involving makeup, it usually sells out, and fans were hoping that Shane's collaboration line would include makeup. Shane has been teasing for over a year that he and Jeffree agreed to collaborate on an eyeshadow palette. Now, the pair is zeroing in on releasing the makeup, and it's expected to arrive shortly before the holidays.
The palette is set to be called the Conspiracy Palette (which goes along with the theme of the Ouija board-inspired sweatshirts that featured the word "conspiracy" on them). There will be two palettes in the line, along with six liquid lipsticks.
On the show, we've seen the pair working on the palette together. The Conspiracy Palette will have 18 shades, while the Mini-Controversy Palette will have nine. Shane has also teased a pig mirror which will likely be released at the same time as the makeup.
Fans are anticipating that the makeup line will come out in line with the conclusion of the series, which has nine parts. Episodes have so far come out around once per week, so the line is anticipated to be released toward the end of November.
Shane got fans even more excited when he Instagrammed a photo of some of the palette colors swatched. Based on the quick sell-out of the first part of the merch collection, the makeup line has a promising future.
Episodes 1 through 3 of The Beautiful World of Jeffree Star are available to stream on YouTube.