Moschino's New Sims-Inspired Line Is the Ultimate Aspiration for Fans of the Game
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Updated April 11 2019, 5:06 p.m. ET
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Chances are if you came of age in the early 2000s, you dedicated a few hundred hours or so to playing The Sims. I have one friend in particular who used to recreate our entire friend group in painstaking detail and then update us regularly on our relationship statuses in the game. I definitely had a couple ghost babies with my then-boyfriend — so sad.
Well, if you're nostalgic for the Electronic Arts "virtual dollhouse" game, now it's getting new life through fashion.
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Italian designer Moschino partnered with The Sims for this latest collection, and TBH it's a total match made in heaven. Moschino's quirky pop-culture obsessed brand is absolutely perfect for bringing this early-aughts obsession to life on the catwalk.
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We love the way they've made these three-dimensional designs look flat and pixelated, with big, bright primary colors. But if you want this look for yourself, be prepared to spend a lot of simoleons. Like most Moschino collections, these duds do not come cheaply.
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The capsule collection, which will be available online and in select boutiques on April 13, will likely be fairly pricey. The current boutique collection available online has prices ranging from $400 to $1,200.
The clothes will make their debut at a Coachella launch party, because DUH.
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The campaign featured models Stella Maxwell, Aiden, and Denek K, who model the collection with appropriately stiff posture and expressions. I can already see this collection launching a "Sims challenge" on the 'Gram, sort of like the Mannequin Challenge of 2016.
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That's pretty in keeping with Moschino's vibe for the past few years under the creative direction of Jeremy Scott. The "People's Designer" is a favorite among celebs and influencers because it's so bold, playful, and irreverent.
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Clearly Jeremy took the challenge of a Sims-themed collection on with gusto. "I love the idea of being able to imagine, design and bring to life a world of individual personas with The Sims universe," he said in a press release. "That concept emulates what I get to do for each collection at Moschino as I create a fantasy universe of spectacular storylines and characters."
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Seriously, I might be into camping if it were like this and I got to wear that shirtdress on the left. Here it is up close:
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This is definitely the most wearable item in the collection, but I expect it's out of my price range. Hey, maybe I can afford this umbrella, featuring the iconic jewel above a Sim's head (called a plumbob)?
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With a green plumbob symbolizing a good mood, I have to admit I'd even be happy during a rainstorm if I had this umbrella. Or these awesome plumbob earrings:
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Quick, somebody tell me the money cheat for 50,000 simoleons so I can get these!