Razavi Law Group’s Viral Marketing Campaign Making Them the No. 1 Personal Injury Firm

The Razavi Law Group (RLG) has set a new benchmark in the legal world with its groundbreaking marketing campaign, featuring a mix of viral videos, high-impact billboard and bus ads, and an immersive presence in the digital realm. With Ali Razavi, the charismatic CEO and a top-rated California Personal Injury Lawyer, at the helm, the campaign has captivated audiences, raised awareness, and built trust for one of California’s most successful law firms.

From freeways to social media feeds, the "Who Hurt You?" slogan has become a cultural touchstone, making Razavi Law Group the talk of the town. RLG’s advertising strategy is bold, relatable, and entertaining, connecting with diverse audiences across the state of California.

The highlight of the campaign is a now-legendary video in which Razavi portrays himself as a lawyer so successful that a fictional "hitman" is after him. The plot suggests Razavi’s unparalleled ability to secure millions in settlements for clients, leading to his fictional enemies trying to take him down. With slick production, humor, and a touch of suspense, the video became a viral sensation, racking up millions of views online.

Due to its popularity, the video is now evolving into an ongoing series for 2025, blending storytelling with legal education. This cinematic approach has given legal advertising a fresh, Netflix-like allure, capturing the imagination of audiences far beyond the legal profession.

While the hitman video took center stage, RLG’s multi-platform marketing campaign ensured the message was inescapable:

• Billboards and Buses: Bright, visually striking ads in Los Angeles, Orange County, and West Hollywood have made RLG a household name. The provocative "Who Hurt You?" slogan draws in potential clients with its empathetic tone, reminding accident victims they have an advocate in RLG.

• Digital Dominance in Grand Theft Auto: The firm's innovative integration into the virtual world of GTA allows players to encounter RLG ads during gameplay, making legal marketing a part of pop culture. This bold move connected with a younger demographic and showcased RLG’s adaptability to evolving digital platforms.

Ali Razavi, known as one of the best West Hollywood Personal Injury Attorneys and a prominent Orange County Accident Lawyer, continues to redefine what it means to be a legal professional. His ability to combine empathy with innovation has made him a trusted figure in the legal community.

“Marketing for a law firm shouldn’t just be about selling services; it should be about making the community feel heard and valued,” said Razavi. “Our campaign is designed to be informative, entertaining, and inspiring. We want to empower people who’ve been hurt to take control of their future.”

With locations in Los Angeles, Orange County, and beyond, RLG specializes in high-stakes cases, including catastrophic injuries, wrongful death claims, spinal cord injuries, and traumatic brain injuries. Their success in securing life-changing settlements for clients reflects the firm's dedication to justice and compassion.

With its viral hitman video series set to expand, billboards dominating skylines, and cutting-edge digital ads reshaping the conversation around legal services, the Razavi Law Group is poised for an even more impactful 2025. Ali Razavi’s unique approach to blending creativity with purpose continues to raise the bar for legal marketing, proving that even in the most serious of professions, there’s room for bold innovation.

Whether you need a Severe Car Accident Lawyer in California or a trusted California Wrongful Death Attorney, RLG’s message is clear: They’re ready to fight for justice — and do so with style.