"Seemingly Ranch" Is Now Everywhere Thanks to a Tweet About Taylor Swift

The Gist:

• Taylor Swift was photographed at one of Travis Kelce's games in Kansas City with a plate in front of her featuring two sauces which were identified in a viral tweet as "ketchup and seemingly ranch."
• That tweet went mega-viral, which led some brands to capitalize on the opportunity with their own "seemingly ranch" ideas.
• The "seemingly ranch" stuff is just one small part of the broader phenomenon that is Taylor Swift regularly attending NFL games.

Few celebrity relationships have been more all-consuming on the internet than the one between Travis Kelce and Taylor Swift. Everything about the game has been worked over and speculated about, and even things that might seem small or insignificant have gone viral in their own right.

Among the most random things to go viral is a tweet from a popular Taylor Swift fan account that had a somewhat strange bit of phrasing in it. It was that strange phrasing that some people latched onto and ultimately turned into a meme format all on its own. Keep reading to find out what "seemingly ranch" means.

When Taylor attended the Kansas City Chiefs game against the Chicago Bears at Arrowhead Stadium on Sept. 24, 2023, she was photographed offering a wide array of reactions in her private box. Among the most viral tweets from Taylor's time attending the game was one where she was posing with someone else, and seemed to have a plate in front of her. The plate featured a single chicken strip, as well as a puddle of ketchup and a puddle of some white sauce.

The popular Taylor fan account @tswifterastour posted the photo on Twitter along with the caption “Taylor Swift was eating a piece of chicken with ketchup and seemingly ranch!” We don't even know for sure that the plate was Taylor's, and it's very possible that the "ketchup" on it could actually have been barbecue sauce. Regardless, though, the tweet went viral in a big way, and that's when brands decided they could get in on the fun.

After the tweet picked up traction, brands obviously decided to capitalize on the opportunity. Heinz released a limited edition sauce called "Ketchup and Seemingly Ranch." Primal Kitchen is now selling a "Seemingly Ranch" sauce on its website. Even the Empire State Building couldn't resist getting in on the action and tweeted out a photo of a specific lighting configuration for the building along with the caption "Ketchup and Seemingly Ranch."

This viral tweet has been just one small piece of the phenomenon that is Taylor regularly attending NFL games. The NFL's Twitter profile currently has images of Taylor reacting to the Kansas City game against the Jets as its banner. We're living in strange times, but it seems like everyone wants to get in on the virality of Taylor attending NFL games while they still can. Will Taylor open the NFL up to a new audience? It seems like she might do exactly that.