Snoop Dogg and Master P Sue Walmart and Post Foods Over Snoop Cereal
Updated Feb. 6 2024, 10:32 p.m. ET
You are probably familiar with Snoop Dogg thanks to his music career, but the legendary pop culture figurehead dipped his paws into many different honey pots over the years. Between television and film appearances, taking an interest in Major League Gaming, and even working with the likes of Martha Stewart and Bic lighters, there really isn't anything that Snoop can't do.
The multi-hyphenate creative brought his signature mug right to the breakfast table in 2022. That's right. Snoop forayed into the cereal world with Snoop Cereal (originally called "Snoop Loopz"), and fans are already buzzing over the news. We're all wondering what a Snoop-related cereal could be like, so where can you buy Snoop Cereal? Here's what we know.
Where can you buy Snoop Cereal?
Snoop Cereal is available at all major grocery chains across the U.S., and can also be purchased directly from Amazon.
The cereal closely resembles Fruit Loops but it's gluten-free and per the box has "more corn, more flavor, and more marshmallows" than its competitors.
Fellow music legend Master P was actually the one who unveiled the new cereal in an Instagram post on Aug. 13, 2022. He shared a video of a rendering of the Snoop Loopz box, which is decked out in colorful graphics and features a cartoon dog on its front as a mascot.
Snoop and Master P created Snoop Cereal with communities in need in mind. According to the Broadus Foods official website, "Broadus Foods was founded to continue Mama Snoop's legacy of her generous love and passion for feeding families in our communities." The company also supports charities such as Door of Hope, which assists the homeless. The Mama Snoop name is used on a variety of existing products such as oatmeal, grits, pancake mix, and maple syrup.
Why is "Snoop Loopz" now called "Snoop Cereal"?
Snoop and Master P had to change the name of the cereal from "Snoop Loopz" to "Snoop Cereal" after Kellogg threatened legal action over the name's similarity to Fruit Loops. In a video posted to Facebook, Master P said that despite this setback, the duo would keep up the hard work. About the forced name change, Snoop said, "Why, man? I'm Snoop and I'm in the loop!"
The Snoop Cereal drama doesn't end there. Snoop and Master P ended up suing Walmart and Post Foods.
So they don’t want us to use Snoop Loopz on our cereal box even though that’s that’s my name. We’ve built a national brand and disrupted the cereal industry, we did it with hard work and integrity. I know they’re uncomfortable and scared. But our mission is to build diversity and economic empowerment. Times have changed. There’s enough room for all of us to be successful. This is bigger than us, we are fighting for the next generation of entrepreneurs. We’re no longer just being consumers, we’re educating the culture building our own brands, and passing down generational wealth. Broadus Foods is all about helping the community. It’s official we’re taking over the breakfast foods industry. They can’t stop us. It’s David versus Goliath. @MasterP and I got the slingshot. This is a minor setback for a major comeback. #GodsPlan What do YOU think we should name our new cereal?
Posted by Snoop Dogg on Thursday, December 8, 2022
Why are Snoop Dogg and Master P suing Walmart?
In another twist that is the saga of Snoop Cereal, as announced on Feb. 6, 2024, Snoop and Master P are suing Walmart and Post Foods. Snoop and Master P's lawyer, Ben Crump, said the companies used "deceptive" practices that sabotaged the cereal's success. For example, according to TMZ, Walmart listed the cereal as sold out online, but employees found boxes of Snoop Cereal hidden in back stock rooms at multiple Walmart stores.
Walmart told TMZ, "Walmart values our relationships with our suppliers, and we have a strong history of supporting entrepreneurs. Many factors affect the sales of any given product, including consumer demand, seasonality, and price to name a few. We will respond as appropriate with the Court once we are served with the complaint."
